The summer holidays are planned and the flights are booked. Next important job on the list what seat shall I book? According to a recent article in the Daily Mail there is a real art to booking your seat. We've all looked at the an aircraft seat plan and pondered 23A or shall I go for 15C? Does it really make a difference? We've highlighted a few tips that will help you get the seat your heart desires without paying a premium, and you might just get a whole row to yourself!